2026
PIKOM Digital Excellence Awards
PIKOM
Enterprise Applied AI · AI Assurance
AI applications built for real operations.
Catalyst AI helps Malaysian mid-market and corporate teams deploy practical AI applications, integrate them into existing workflows, and govern them with evidence, human control, and clear accountability.
- 01
Knowledge & Data
Documents, policies, systems
- 02
AI Reasoning
Grounded, cited, bounded
- 03
Human Decision
Review and approval
- 04
Business Action
Task, form, system update
- 05
Evidence & Monitoring
Logs, evaluation, audit trail
- Retail & Commerce
- Manufacturing
- Banking & Finance
- Professional Services
- Supply Chain
- Shared Services
- Customer Operations
- Compliance & Risk
- Retail & Commerce
- Manufacturing
- Banking & Finance
- Professional Services
- Supply Chain
- Shared Services
- Customer Operations
- Compliance & Risk
What We Do
Applied AI for the work. Assurance for the trust.
Catalyst AI combines practical AI engineering with governance. We build applications that improve operational work, and we help organisations show that AI systems are controlled, traceable, and ready for scrutiny.
01 — Line of business
Enterprise Applied AI
Products and applications for document-heavy, knowledge-heavy, and operational workflows.
Company BrainRetail IntelligenceDocument intelligenceWorkflow orchestrationSystem integrationSelected custom enterprise applications
Explore Enterprise Applied AI 02 — Line of business
AI Assurance
Governance, risk review, evaluation, controls, and evidence for AI systems, including systems built by other teams or vendors.
- AI governance and control design
- Risk and use-case review
- Evaluation and evidence
- Human oversight and traceability
- Audit-readiness support
Any data, any system
Connected to how your enterprise already works.
Enterprise data and systems flow into a governed AI layer, then into workflows, approvals and business actions — with monitoring and auditability throughout.
01 · Enterprise data & systems
- Documents & knowledge
- CRM & ERP
- Data platforms
- Internal apps & APIs
AI reasoning
& orchestration
02 · Catalyst AI layer
03 · Workflows & outcomes
- Human approval
- Business actions
- Monitoring & audit
Applications read from the systems you already run, reason within defined limits, and route sensitive actions to people before anything changes.
Productized Solutions
Start from a proven foundation, not a blank page.
Our repeatable solutions provide a strong starting point. We configure them around each client's data, workflows, controls, systems, and operating model.
Flagship · Horizontal solution
Company Brain
Turn fragmented company knowledge into an assistant that can answer, guide, and act.
Company Brain connects approved documents, policies, procedures, and operational knowledge into a governed AI assistant. It answers with evidence, respects access rights, and can help initiate workflows while keeping people in control.
- Grounded answers with citations
- Permission-aware access
- Document and knowledge retrieval
- Workflow initiation
- Human approvals
- Complete activity trail
Company Brain · HR & Operations workspace
Role: Store ManagerWhat is the approval process for a staff transfer between outlets?
Grounded answer
Transfers need the receiving outlet manager's consent, then regional HR approval. Submit the form at least 14 days before the effective date.[1][2]
[1] HR Policy 4.2 · p.7[2] Transfer SOP v3
Start transfer request?Send for approval
Ask about policies, procedures, products…
Conceptual interface for illustration
Flagship · Industry solution
Retail Intelligence
Turn retail data into clearer decisions and coordinated action.
Retail Intelligence brings together sales, stock, campaign, customer, and store data so retail teams can see what needs attention, understand why, and move from analysis to controlled action.
- Sales and campaign analysis
- Store and SKU performance
- Merchandising recommendations
- Stock-aware prioritisation
- Explainable recommendations
- Approval and action workflows
Retail Intelligence · Region Central · Week 42
Live viewSales vs plan
Stock cover
Campaign uplift
Store performance by outlet
Recommendation · explainable
Outlet 08 is under plan on a promoted SKU with low shelf stock. Rebalance from Outlet 12 and extend the campaign by one week.
Approve transferWhy this?
Conceptual interface with sample data
Enterprise Applied AI
Reusable foundations for more complex workflows.
Not every valuable use case fits a standard product. For document-heavy, regulated, or integration-heavy work, we build applied AI applications from reusable components rather than starting from scratch.
- Compliance and onboarding workflows
- Document-heavy operations
- Internal service workflows
- Decision-support applications
- Controlled agentic workflows
- Enterprise integrations
Reusable Capabilities
The building blocks stay reusable. The business logic stays yours.
Five capabilities form one enterprise AI foundation. Integration and documents sit at the base, orchestration routes the work, and evaluation and governance wrap every layer.
Access & Governance
Identity, permissions, audit trails, human approvals, data-handling controls.
Evaluation & Observability
Test behaviour, monitor quality and reliability, keep evidence of how outputs were produced.
Workflow Orchestration
Route work across steps, teams and systems, with approvals and exception handling.
Document Intelligence
Extract, classify, validate and structure information from documents, forms and scans.
System Integration
Connect to existing CRM, ERP, HR, ticketing, data, document and internal API environments.
Production Discipline
Built to survive real use, not just a demo.
A useful model is not enough. Production AI needs a system around it.
The level of control depends on the use case. We do not force the same architecture onto every client.
production-control-plane
controls activeEvery request passes through
authpolicymodelapproveactlog
Identity
- Authentication and role-aware access
- Data governance and retention requirements
Human control
- Human approval for sensitive actions
- Defined business rules and exception handling
Quality
- Evaluation before changes reach users
- Monitoring, logging, and incident visibility
Traceability
- Source traceability and citations
- Cost and usage controls
+ Portable deployment patterns+ Ongoing support and improvement
Assurance register · AI system: Customer assistant
- Use-case & risk reviewComplete
- Control designComplete
- Evaluation planIn review
- Human oversightDefined
- Traceability & audit trailEvidence pack
Illustrative example · not a certification
AI Assurance
Build trust with evidence, not slogans.
Organisations increasingly need to explain where AI is used, what it can do, how it is controlled, and what evidence exists when something goes wrong. Our AI Assurance work helps teams review those questions systematically.
- AI use-case and risk review
- Governance and control design
- Evaluation plans and evidence packs
- Human oversight and approval design
- Traceability and audit requirements
- Readiness for internal assurance and recognised AI-management expectations
Case Studies
Applied AI in real operational work.
Selected examples across retail, document-heavy processes, and decision workflows. Clients remain anonymous unless publication is approved.
Awards & Recognition
Recognised for Innovation. Built for Impact.
Our work and commitment to applied AI have received recognition from Malaysia's business and technology community.
2026
Golden Bull Award
Malaysia Digital Status
Catalyst AI is a Malaysia Digital (MD) status company, reflecting our participation in Malaysia's digital technology ecosystem.
Delivery Approach
Define clearly. Reuse intelligently. Prove before scaling.
Platform Flexibility
Built around your environment, not a single model.
We design portable solution cores and work with major cloud, model, data, and enterprise platforms where they fit the client's requirements.
+ your existing stack
Technologies we work with. Listing does not imply a formal partnership.
Leadership
Business, commercial, and technology experience in one team.
Ivan Cheng
Managing Director & CEO
Leads company strategy, partnerships, and enterprise growth, with experience across business strategy and digital transformation.
Adison Lee
Chief Sales Officer
Leads commercial engagement and go-to-market, helping clients identify practical AI opportunities tied to business outcomes.
Homam Alghorani
Chief Technology Officer
Leads solution architecture, engineering, delivery quality, and the systems that make AI applications reliable in production.
FAQ
Questions enterprises ask us.
Catalyst AI has two lines of business: Enterprise Applied AI, where we build and configure AI applications for operational work, and AI Assurance, where we help organisations govern, evaluate, and evidence the AI systems they use.
Malaysian mid-market and corporate organisations — typically teams in retail, manufacturing, finance, professional services, and shared operations with document-heavy, knowledge-heavy, or decision-heavy work.
No. Company Brain and Retail Intelligence are repeatable solution foundations. We also build selected enterprise applied AI applications where the value justifies a more specific design.
No. Conversation is the interface. The value is the governed knowledge layer, permissions, evidence, workflow guidance, integrations, and controls around it.
Not by default. The approval model depends on the use case. Higher-impact actions should have explicit boundaries and human oversight appropriate to the risk.
Yes. AI Assurance can be applied independently of the build.
No. We help teams prepare for internal assurance, procurement reviews, and recognised AI-management expectations. Where independent certification is required, qualified external parties perform it.
Deployment is designed around the agreed client environment, security, data-residency, and platform requirements. The exact model is confirmed for each engagement.
Start a Conversation
Have an operational AI use case worth exploring?
Tell us where work is slow, fragmented, document-heavy, or difficult to scale. We will help determine whether a productized solution, a custom applied AI application, or an assurance engagement is the right fit.